Online Usability: Tips from an avid user

The great thing about my job is, not only do I get to do what I love (optimize sites for conversion), but I am also the audience! I do about 80% of my shopping and research online, and I love to write product reviews to help my fellow online users.
Here are a few points […]

Bring Down IE6

Anybody involved in web development can tell you, IE 6 is the bane of our existence. As the grass roots effort to phase out IE 6, Bringdownie6.com says, “Internet Explorer 6 is antiquated, doesn’t support key web standards, and should be phased out.” I estimate that a good 10% of our development resource is wasted […]

Use Social Media to Boost Sales

Social media such as blogging, Facebook and Twitter can be used as tools to boost sales.  It is much easier for companies to examine buying behaviors and trends when the targeted audience is unaware that this is taking place.  Analyzing conversations in social media will also help companies tailor their marketing strategies toward desired demographics.  […]

Bad Advice in the Wall Street Journal: Creating a Website for Almost Nothing

The following words appear on the very top of today’s Wall Street Journal in bold, red letters: “The Journal Report: Creating a Website for Almost Nothing.” Instead, the title should have been, “Creating a Website that Does Almost Nothing.”
The Wall Street Journal is offering bad advice to millions of small business readers by recommending an […]